One line, several roles
The cable becomes a framing device and a small signature. Its curve can move through a large composition or finish a compact label without introducing another symbol.
Study 01 / Identity & packaging
A quiet signal.
An identity reduced to a wordmark, a cable line and a label.
Original concept study
Not commissioned client work
01a / At wordmark scale
A small cable ending gives the name its signature.
01b / A narrow label
The same line sits beside a simple information panel.
The question
How little can an identity use and still feel recognisable?
This self-initiated study takes the meaning of Cavonero — black cable — as its starting point. A single continuous line connects the wordmark, label and small-format applications.
Inside the study
Three deliberate choices.
- Wordmark exploration
- Label composition
- Packaging direction
Colour with a job
Oxblood identifies the label. The surrounding black and pale surfaces keep the information legible and let the line do the expressive work.
Scale before decoration
Large letterforms and small specifications share one alignment. The contrast gives a simple composition enough range for both a cover and a narrow package.
Next / Study 02